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Management Team

Alan Wallace, CEO
Tony Winders, President
Sharon Boyajian, Vice President Administration
Larry Richard, Vice President Business Development
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Alan Wallace, CEO


Mr Wallace began his professional career while attending the University of London Union when he served as UPI's youngest foreign correspondent. He has worked for Virgin Music International, the William Morris Agency, and went on to form New Regime Entertainment, a talent agency representing a variety of comedic talents including Jeff Foxworthy. Prior to co -founding InterActive Agency, Mr. Wallace produced top rated radio programs in Houston, Los Angeles and Nashville and operated his own Houston-based public relations and software/online consulting company, MediaWorks Entertainment. Public relations clients included "Sidekicks," starring Chuck Norris; producing the 1994 Houston Rockets Victory Party at the Astrodome, which hosted a World Wide Web site for the event. A member of the Entertainment Publicists Professional Society, Mr. Wallace is also an active speaker at events including the National Association of Broadcasters, Internet World, Milia, NetWorld+Interop, Showbiz Expo, World Research Group and Hollyweb. He has also been interviewed on CNN, CNN Showbiz Today, USA TODAY, Forbes ASAP, INFOWORLD, NEWS.COM and many others.
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Tony Winders, President

Tony Winders is the president of iAgency and authority on the subject of Internet marketing. Applying his background in public relations with an understanding of the marketing potential of the Internet, Mr. Winders co-founded iAgency in May of 1995.

An active leader of the interactive professional community in Los Angeles, Mr. Winders serves on the board of directors of the Venice Interactive Community (VIC) and chairs the Industry Relations Committee of the Digital Coast Roundtable. He is also an instructor of Internet marketing at UCLA Extension.

Mr. Winders began his public relations career at Paladino & Associates in Los Angeles, working on campaigns for some of Hollywood's legendary celebrities and entertainment clientele, including Zsa Zsa Gabor, Mr. Blackwell, Valerie Harper, Debbie Reynolds and the Hollywood Wax Museum. He joined Murphy/O'Brien Communications as director of client programs in 1993, and before co-founding iAgency, served as the director of marketing and business development at Viridis, a Los Angeles CD-ROM game developer.

Mr. Winders received his Bachelor of Science degree in public relations from Central Missouri State University, where he also studied marketing and advertising and served as president of the university’s Public Relations Student Society of America chapter and vice president of Lambda Chi Alpha fraternity.


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Sharon Boyajian, Vice President Administration

As iAgency’s vice president of administration, Sharon Boyajian brings her strong background in human resources and office management to the dynamic growth environment of the agency. She was formerly a vice president with MDM Insurance Associates where she managed the development and implementation of company-wide policies and procedures. Ms. Boyajian joined iAgency in early 1998 and has been a solid addition to the iAgency management team.

Prior to her work at MDM Insurance Associates, she worked as an insurance casualty claims adjuster for Allstate Insurance Company and the Continental Insurance Companies. Ms. Boyajian’s current responsibilities include finance, human resources and office administration.

A native of Los Angeles, Ms. Boyajian has a diverse educational background choosing vocal music as her college major. She continues to perform regularly as a soloist and choral singer in the Southern California area.


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Larry Richard, Vice President Business Development

As vice president of business development, Larry Richard brings his extensive entrepreneurial skills and spirit to iAgency’s management team. Mr. Richard’s unique and marketing, advertising, and promotional abilities have been well demonstrated in his impressive accomplishments.

In 1994, he co-founded and produced Online Expo, a nationally touring conference and exposition showcasing in Los Angeles, New York, San Francisco. Mr. Richard was at the forefront of the online revolution at its very beginning, demonstrating to over 35,000 attendees - business people and consumers alike - what the Internet future had to offer. His vision laid the groundwork for what Internet conferences, five years later, would still be providing their attendees.

As president of Legends Publishing, Inc., Mr. Richard had earlier success producing a 22-city North American tour of the “Legends” art exhibition by promoting, publishing and distributing this fine art collection. He has had over two decades of experience developing and implementing successful advertising, marketing, and media relations programs.

Mr. Richard is now a vital member of the management team at iAgency, responsible for new business development, strategic alliance and partnership programs, as well as new media and technology integration into corporate marketing initiatives. He has a Bachelor of Arts Degree from Antioch University.


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