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WHAT'S E-TICKET UP TO?
ENQUIRING MINDS WANT TO KNOW

TUCSON, AZ (July 29, 1997) -- Last year they brought you America's Most Wanted Online, the Internet version of the popular syndicated TV show. Now E-Ticket, Inc., the ground-breaking new media publisher, is gearing up to introduce National Enquirer Online in August. "It's not your mother's Enquirer", says E-Ticket CEO Rick Gibson, who came up with the idea of bringing the nation's hottest paper to the Internet.

National Enquirer Online (http://www.nationalenquirer.com) will bring real interactivity to the popular entertainment and news environment. National Enquirer is the largest circulation newspaper in the U.S., distributing about 3 million copies weekly to 18 million readers. National Enquirer Online will put readers in direct personal contact with their favorite celebrities, provide extensive interactivity between readers and editors, and offer up-to-the-minute reports on the latest celebrity news and gossip.
E-Ticket is using the studio model to transform new media and interactive production. E-Ticket takes megabrand properties with committed audiences of millions of consumers, and custom-designs electronic content, services and products to satisfy their proven needs, expectations and desires. In its first five months, for example, America's Most Wanted Online (http://www.amw.com) logged over 6 million visits. The Fox television show has 6 million dedicated viewers weekly and, after a decade on television, ranks among the top- five longest-running shows of all time.

E-Ticket amplifies the impact of properties that already have millions of devoted fans. Users enjoy interacting with a familiar product, an involvement deeper and more gratifying than reading or watching a video. Content on E-Ticket's branded electronic media properties is designed to be fresh and lively, encouraging visitors to come back frequently to catch up with what's new. E-Ticket builds upon established communities of interest and provides them with products and services targeted to their needs.

Rick Gibson, E-Ticket's president, was one of the founders of Knowledge Adventure Inc, one of the world's leading educational software companies. Bill Gross, Chairman of E-Ticket, was founder/chairman of Knowledge Adventure, Inc. and is the CEO of idealab!, a "creative capital" company that has helped start more than 25 new Internet companies such as CitySearch and E-Ticket. E-Ticket's investors include idealab!, Broderbund, Digital Media Group, Labrador Ventures and Logitech founder Pierluigi Zappacosta.

Media wishing an advance site preview or other information should contact InterActive Agency's

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