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E-TICKET LAUNCHES
THE HOTTEST GOSSIP ONLINE

TUCSON, AZ (August 20, 1997) - Now you can satisfy that voyeuristic urge to get good gossip any time of day or night - or fulfill that dream to tell your own exciting story to the electronic world and make yourself famous. E-Ticket, Inc., the idealab! company and new media publisher that brought you the popular America's Most Wanted Online, brings real interactivity to the popular entertainment and news environment as it introduces National Enquirer Online (http://www.nationalenquirer.com) on August 21. "Enquiring minds want to log on," says E-Ticket CEO Rick Gibson, who convinced the mother of all tabloids to get wired. "The Web is the natural medium for the new Enquirer. The Internet community is information-driven, impulsive and opinionated - and we've been overwhelmed by gossip-hungry fans who couldn't wait for our launch."

With E-Ticket's launch of National Enquirer Online on Thursday, the ever-expanding Enquirer audience gets the thrill of helping make the news, thanks to the immediacy of the Internet. Readers can now enjoy, comment on and gather the gossip (via e-mail tips) on their home computers - and can get the chance to make money and become famous by telling their own true stories. Unusual, offbeat and exciting submissions will be reviewed by the NEO for the "Reader's Story of the Week" - the author will receive credit and $300.00 when published. The online editors are looking for stories of "tragedy and triumph, courage and sacrifice, humor and outrage."

National Enquirer is the largest circulation newspaper in the U.S., distributing about 3 million copies weekly to 18 million readers. The new Enquirer focuses on "the hottest celebrity news anywhere", and the NEO editors contend "if you're looking for two headed babies and green men from outer space, go read another publication."

National Enquirer Online is unique in providing fans with direct personal contact with their favorite stars (in weekly "Celebrity Forums"), extensive interactivity with editors, diet tips by Jenny Craig, horoscope by Sabrina, classified ads and the latest reports on up-to-the-minute celebrity news and gossip. Readers registering for the "Insider News Circle" will be kept abreast of personal-preferenced news items via e-mail.

The Tucson-headquartered E-Ticket, Inc., is transforming new media and interactive content publishing by taking megabrand properties - with committed audiences of millions of consumers -- and custom-designing their electronic formats to satisfy proven desires. For example, E-Ticket's America's Most Wanted Online (http://www.amw.com), the Internet version of the popular Fox show (with a dedicated following of over 10 million TV viewers), logged over 6 million visits in its first six months.

Rick Gibson, E-Ticket's president, was co-founder of one of the world's leading educational software companies, Knowledge Adventure Inc, (which sold to CUC International in January 1997 for $100 million). KA founder Bill Gross serves as E-Ticket's Chairman and the CEO of idealab!, the "creative capital" company that helped seed E-Ticket and over 20 other new Internet companies including CitySearch. Along with idealab!, E-Ticket's investors include Brøderbund, Digital Media Group, Labrador Ventures and Logitech founder Pierluigi Zappacosta.

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