tag media created the Web-based tutorial site, where retailers can register to win a trip to the Super Bowl at QUALCOMM Stadium in San Diego and other prizes in exchange for spending time to learn about the newest version of the world's leading email software. Animated training sessions that demonstrate product features and questions about the product and football trivia allow retailers to earn points toward prizes.

To drive traffic to Camp Eudora, InterActive Agency has created an integrated online, print and direct mail campaign with a football-training theme. A two-sided insert in the September 15 issue of Computer Retail Week encourages retailers to "Train Hard Win Big," with a series of football referee signals to bring attention to product features. Banner ads will appear on the DoubleClick Network, targeting SIC codes of major retail chains. And a "coaches kit" will be mailed to store managers of 1,500 retailers in five major markets with instructions about how to enter their staff into the promotion.

In the consumer element of the Camp Eudora promotion, InterActive Agency developed a shelf-talker to encourage participation in "Play by Play," a program in which customers will receive a free book and CD of email and computer cartoons when they purchase QUALCOMM's fall product release, Eudora Pro software with the Eudora Productivity Toolkit. Premium offer redeemers are automatically entered into a sweepstakes to win a Sony big screen television. The 53" projection television, valued at $2,500, features a twin split screen, remote control and stereo speakers for enhanced entertainment.

The Eudora Productivity Toolkit provides a comprehensive package of best-of-class solutions for email's four main challenges, security, virus protection, compression and attachment viewing: PGP for Personal Privacy, Version 5.0 (DSS/Diffie Hellman), allowing users to encrypt, decrypt and digitally sign messages and attachments; McAfee VirusScan 3.0 - OEM Internet Version to continuously monitor Eudora attachments and all other system files; Verity KEYview 5.1 Plug-in allowing users to view and print attachments created with popular software applications; and Aladdin Systems StuffIt 4.0 Plug-in to compress attachment files for shorter transmission time. The Eudora Productivity Toolkit package is included with the latest version of Eudora Pro, v3.0.3 for Windows and v 3.1.1 for Macintosh.

InterActive Agency (http://www.iagency.com) is a full-service, integrated marketing company that extends the programs of its entertainment and technology clients to the Web, increasing online awareness, traffic and sales with proven online promotion, public relations and advertising techniques. InterActive Agency clients include Warner Bros. Online, Symantec, DirecTV, E-Ticket and Countrywide Home Loans.

<tag> media, (http://www.tagmedia.com), a Web development and design firm, specializes in advanced technological and design solutions that best satisfy their clients' online and parallel media development needs. <tag> media clients include Jim Henson Productions, French media giant Canal+, Virgin Records, the Microsoft Network and Centropolis Entertainment.