The togglethis IC Technology will allow Warner Bros. Online to create true interactive animation based on many of their most popular characters. Warner Bros. Online has also acquired the rights to togglethis' irreverent Bozlo Beaver, the first Interactive Character created by togglethis. Bozlo (http://www.bozlo.com), a showcase for togglethis IC Technology, has captured nearly 100,000 subscribers online.

"The togglethis technology allows us to move into a new age of interactive online animation, consistent with the high quality of Warner Bros.' long-term brand of entertainment," said Jim Moloshok, Senior Vice President of Warner Bros. Online. "Not only does this allow us to deliver on the promise of truly interactive entertainment, but our advertising partners will surely benefit as well."

togglethis IC Technology is a patent pending turnkey system for efficiently creating and distributing Interactive Character-based content for the Internet. Warner Bros. Online sees this move as a unique opportunity to create original types of interactive content using the company's long-term franchise characters as well as totally new characters and will make this technology available for advertisers to build the next generation of web advertising.

"We're thrilled about working with Warner Bros. Online in pioneering new forms of entertainment and advertising online," said Marc Singer, Co-Founder and Creative Director of togglethis. "We're also very excited to have our very own Bozlo Beaver join the company that brought the public Bugs Bunny, Road Runner and the other Looney Tunes characters we watched when we were kids... and still do!"

As part of the relationship, Warner Bros. Online will also make this new production technology available for advertisers and advertising agencies who are not prepared to bring the technology in-house by providing web-mercial production as a service to companies that place media on the Warner Bros. Online family of sites, as well as other sites in the online world.

Applications of the togglethis IC Technology include actors in online entertainment, interactive e-mail marketing, and advertising spokescharacters.