Within the Warner Bros. Online channel, users can customize their experience by joining any of three different areas that will automatically update when they log on. PLAYDOM, an area for kids, features play-along games, music, animation, video and audio samples under its "Hip Clip" section, along with "Fun Stuff," "Comics" and "Shows." SCREENDOM provides information and links to the exciting world of Warner Bros. motion picture and television blockbusters, with individual areas for "Online," "Home Video," "Television" and "Film." TUNEDOM provides the latest music news, reviews and samples in the areas of "R&B Hip Hop," "Pop Rock," "New Releases" and "Modern Rock" from the many recording labels in the Warner Music Group, the largest and most diverse music company in the world.

In making the announcement, Jim Moloshok, Senior Vice President of Warner Bros. Online stated, "All of us at Warner Bros. Online are excited about the high level of creativity that our new Active channels and Internet Explorer 4.0 allows us. With IE 4.0's capabilities, we can add a new range of animation, sound and interaction to give our online visitors an entertaining Internet experience consistent with the entertainment value consumers have come to expect from Warner Bros." Moloshok added, "We are also delighted and proud that Microsoft has elected to feature Warner Bros. Online on the top-layer, desktop-positioned channel bar shipping with IE4. It is a recognition of our content's entertainment quality and its mainstream appeal."

The entire Warner Bros. Online Active Channel is built to take advantage of innovative new functionality in Internet Explorer 4.0, including Dynamic HTML and CDF-based webcasting. New multimedia files will be delivered to users' desktops every time they log on to the new IE4 browser and special promotions can be created and sent within a matter of hours. Streaming MIDI files, animation and links to other Web environments round out the rich multimedia experience made possible within Warner Bros.' IE4 Channel.

Microsoft Internet Explorer 4.0 Active Channels are a key component of the Internet Explorer 4.0 vision to deliver "The Web The Way You Want It." Active Channels offer enhanced content optimized for easy, fast and personalized delivery. With Dynamic HTML, Channel publishers can create more highly interactive Web pages whose colors, images, text styles, data and 2-D positioning can change and animate quickly based on user-interaction. Active Channels also include CDF-based webcasting, which enables users to easily select compelling, personalized, up-to-date content provided by Active Channel partners and to have this content brought to their Active Desktop, screensavers, ticker windows, and more.