"We are very enthusiastic about the win-win nature of our partnership with Digital Boardwalk," commented Tony Winders, president of InterActive Agency, "Digital Boardwalk and iAgency share a similar philosophy and approach to providing clients with end-to-end online business solutions. Their grasp on Internet commerce development and our online marketing expertise will combine to provide a powerful set of resources for both of our customers."

By teaming up with InterActive Agency, Digital Boardwalk can provide its clients with the marketing muscle needed to generate a high level of visibility for their commerce-enabled Web sites. Interactive Agency will drive Web traffic to Digital Boardwalk customers through a variety of methods including online advertising, search engine positioning strategies, online promotions, off-line marketing integration and affinity marketing programs. InterActive Agency, in turn, will offer its clients a more full-service solution by introducing the commerce development expertise of Digital Boardwalk to its customers.

"There are two key elements to building a successful commercial Web site," says Bill Jeffries, president of Digital Boardwalk. "First you need to create a unique online experience then you have to ensure that people know you are out there, which is where marketing and online promotion come into play. As electronic commerce continues to gain momentum, the battle for winning market share will depend more and more on a company's ability to create and maintain awareness and excitement online."

About Digital Boardwalk
Digital Boardwalk (http://www.digitalboardwalk.com) specializes in business development for companies wishing to profit from Internet Commerce. By working with clients as partners, Digital Boardwalk's consultants and engineers help create and maintain successful on-line storefronts. Digital Boardwalk specializes in development, technology integration, site analysis and maintenance for commerce enabled Web sites.