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GETS NEW FACE PASADENA, CALIF. (January 27, 1998) - In the spirit of the awards season's celebrity makeovers, The National Enquirer Online has performed a few nips and tucks on its Web site (http://www.nationalenquirer.com), and relaunches today, according to E-Ticket, Inc., the Pasadena-based idealab! company and online publisher. The Enquirer, the nation's largest-circulation newspaper, is sporting a brand new look on the Internet with supplemental sections and enhanced environments to boost "the hottest gossip news online." Features on the redesigned site include new interactive "Speakout Forums" (where readers can talk back to the editors, stars and other readers), The NEO Store (where you can pick from new "Enquiring Minds" T-shirt, caps and tote bags), "Editors' Favorites" (great Enquirer gossip that bears repeating, from new tidbits to some golden nuggets from the newspaper's vaults), enhanced "Readers' Stories" contests (where you can win cash for your own unusual true-life stories - with a special call for Valentine's Day-themed tales of romance and woe), an extensive link to Books Now (so that you can "go deeper" by purchasing books on the story subject on your favorite celebrities) and an electronic Enquirer Online archives (where you can search for a selection of the juiciest NEO stories you might have missed). E-Ticket head Rick Gibson says it was time for a redesign of the site, which has enjoyed one of the most successful launches in the history of online newspapers (NEO first launched in September 1996). "We're responding to the comments, requests and fan letters from our readers," says Gibson. "The new additions and enhanced sections will offer readers closer contact with the National Enquirer Online editors and make the site easier to navigate as a whole. The redesign makes for a truly interactive gossip experience, so that visitors can speak their 'enquiring' minds 24 hours a day, while getting paid for their winning stories and hot tips." The most noticeable adjustment to National Enquirer Online is the addition of new interactive "Speakout Forums," where readers can join discussion groups for the hot celebrity news and gossip. "Speakout Forums" cover a wide range of topics including "Celebrities & Gossip" (a good place to post news of a celebrity sighting), "Everyone's A Critic" (post your views on everything from "Titanic" to Oscar fashions), "I Predict" (what's coming up in your incredible future), "Hot Stories" (post your views on what you've read in the Enquirer) and "Big in the News" (your comments on all news, in and out of the Enquirer). Several online readers have already benefited from the interactive process by submitting personal stories of triumph and tragedy (for the "Readers' Stories of the Week," each one earning $300). Submissions for the winning Valentine's Day-themed "Readers' Stories" are still being accepted, detailing everything from "True Romance: I Knew It Was Love When" to "My Worst Date: The Date from Hell (deadline: February 5)." E-Ticket president Rick Gibson is one of the founders of Knowledge Adventure Inc, one of the world's leading educational software companies. E-Ticket's chairman is Bill Gross, former chairman of Knowledge Adventure, Inc. and current CEO of idealab!, a "creative capital" company that has helped start more than 25 new Internet companies such as CitySearch, People Link, Go2.com, tickets.com, shopping.com and eToys. In addition to idealab!, E-Ticket's investors include Broderbund, Digital Media Group, Labrador Ventures and Logitech founder Pierluigi Zappacosta. |
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