iAgency is responsible for creative development and online media buying for shop.eonline.com's launch and holiday push. The plan's aggressive execution commences the week of November 9.

"In addition to leveraging the E! Online brand, our campaign is highly focused on proving a return on investment from online advertising," said Will Akerlof, director of advertising at InterActive Agency.

"Although shop.eonline.com can leverage E! Online's 2.4 million customer base it is critical we also capture the mind-share of new adopters in time for the holidays," said Pete Sheinbaum, manager of ecommerce at E! Online. "iAgency is well positioned to help us deliver our message to shoppers and entertainment enthusiasts while yielding a high return on investment."

E! Online, the premier entertainment destination on the World Wide Web, delivers original entertainment news, gossip, celebrities, movie and TV information to consumers through an interactive format utilizing the brand awareness and programming of E! Entertainment Television. The service is available on the World Wide Web at http://www.eonline.com.

E! Online also operates Moviefinder.com, Your Complete and Personal Movie Connection, located at http://www.moviefinder.com, and http://shop.eonline.com, the Internet's one-stop shop for entertainment(tm). E! Online, Entertainment's Home Page, is a wholly-owned subsidiary of E! Entertainment Television.

Founded in May, 1995, InterActive Agency, Inc. (iAgency) is a full-service interactive agency specializing in driving Web traffic and sales via off-line and online marketing, public relations and advertising strategies and services. For more information about iAgency, visit http://www.iagency.com, send email to info@iagency.com or call (310) 664-6710.

CONTACT:
Tony Winders
InterActive Agency, Inc.
(310) 664-6710 x124
tony@iagency.com