featurecast.gif
unit.gif unit.gif
unit.gif
unit.gif
TWO LEADING INTERNET COMPANIES
MERGE TO FORM FEATURECAST

PASADENA, CALIF and NEW YORK CITY, NY (April 9, 1998) Two leading Internet companies have merged to form FeatureCast, Inc., the dominant online company for producing and syndicating highly popular online content such as sports, megabrand entertainment, games and news.

The idealab! content company, E-Ticket, acquires exclusive rights to megabrand content properties such as America's Most Wanted Online and National ENQUIRER Online, properties that already have committed weekly audiences of tens of millions of consumers. E-Ticket uses its proprietary approach to leverage those megabrand properties to target online audiences with a driving interest in the subject, and markets appropriate content, services and products to them.

New York-based RealTime Syndication Network, Inc. (RTSN) is the leading Internet content syndication company founded by the Nederlander Organization, best known for its theatrical ventures and considered to be one of the largest buyers of talent in the world, as well as a co-owner in the New York Yankees baseball team. Using its proprietary and scalable syndication system, RTSN produces and distributes highly popular Internet-based content packages on a syndicated basis to hundreds of sites on the World Wide Web, including a virtual "Who's Who" of corporate, sports and media entities such as TicketMaster, the New York Yankees, and major newspaper sites.

The new venture will license and produce easily "syndicate-able" content packages with committed audiences of tens of millions of loyal devotees and decades of mass-market awareness. FeatureCast will deliver this popular content online using its proprietary syndication system and its major distribution affiliates. FeatureCast brings the Hollywood model of great content and great distribution to the Internet.

FeatureCast produces compelling, high-visibility content that will be made available on the web in the following environments:

  1. Major destination sites such as America's Most Wanted Online (http://www.amw.com) and National ENQUIRER Online (http://www.nationalenquirer.com) which will greatly leverage their popular TV and print versions
  2. Mega-site distribution through affiliated mega-Web sites such as Excite, WebTV and CNET
  3. Syndication, offering branded turnkey properties to the RTSN of literally hundreds of major third party Web sites

Recently licensed Megabrand content by FeatureCast include: America's Most Wanted Online and National ENQUIRER Online.

America's Most Wanted Online, a truly interactive community integrating with the long-running Fox television series, hosts the current week's cases, unsolved crimes, an APB system, an interactive crime map of the United States and "The Crimewire" (a late-breaking ticker tape providing 24-hour-a-day information on AMW cases and major criminal activity throughout the country). National ENQUIRER Online, which saw one of the most successful launches of any publication on the Internet, continues to be the entertainment destination for the "hottest gossip online" from the nation's largest-circulation newspaper.

The RealTime Syndication Network serves as a cost-effective means for the widespread distribution of Internet content and the appropriate amortization of Internet content creation costs, without the burden of added programming and coding. Syndicated packages available through RTSN consist of content developed from among the most dynamic and exciting digital and analog media sources and include:

  • Fan Center, a full package of real time sports coverage, developed in concert with the Associated Press
  • Megabrand publication modules, including a syndicated version of National ENQUIRER Online, America's Most Wanted and other syndicated offerings to be developed based on national brands
  • GameStorm, a syndicated version of the popular multi-player games, offered through an exclusive distribution relationship with the Kesmai Corporation
  • Electronic commerce modules.

Several of FeatureCast's syndicated content offerings can be previewed at http://www.rtsn.com

More than 25 new Internet companies such as CitySearch, People Link, GoTo.com, Tickets.com and eToys have emerged from idealab!, the Internet "start-up factory" in Pasadena. The FeatureCast merger coincides with this week's merger announcement of the idealab! company, CitySearch. "We consider FeatureCast, Inc. to be one of our rising stars," says Bill Gross, idealab! founder and chairman of FeatureCast, Inc. "Idealab! companies have been carving out mindshare among their online competitors, and now we are seeing them build value in attracting partners from other industries.

FeatureCast can now focus on what it does best: bringing terrific megabrand and other highly popular content online with great execution while effectively distributing that great content as far and wide as possible."

The new agreement gives FeatureCast the ability to expand its services and to increase the circulation of its sites. "This merger signifies the founding of a new online syndication network," says Rick Gibson, founder of E-Ticket. "In the same way that a studio is even more profitable as the result of building its own network, this merger will help us expand the reach of our content. We will now have the ability to acquire, produce, market, sell and distribute our own product." In addition to the National ENQUIRER Online and America's Most Wanted Online, FeatureCast has secured several new megabrand content deals to be announced by the third quarter of 1998.

Generally credited with creating the outdoor amphitheatre concept as it is known today, the Nederlanders are considered one of the largest buyers of talent in the world. Having produced hundreds of hit plays, everything from Hello Dolly! to the current hit Rent, the Nederlanders own and operate more than 35 theatres in the United States, Canada and England including the Greek Theater in Los Angeles, nine Broadway theaters, as well as an interest in the New York Yankees baseball team. RealTime Syndication Network is the Nederlander's first Internet venture.

"We've been successfully building our syndication network and the platform to support it over the last few years," says Bob Nederlander, Jr., founder of RTSN. "We've been looking for a content partner to help bolster and take advantage of our vast user base. E-Ticket has made major strides in the area of new media content, and RTSN has made significant progress in the syndication area, and we fully expect the new company to benefit substantially from our mutual achievements."

RealTime's syndication network covers nearly every substantial market in the United States and Canada, including New York, Los Angeles, Chicago, Houston, and the Bay Area, as well as Toronto and the leading Canadian markets. In addition to Nederlander and idealab!, FeatureCast investors include Broderbund, Digital Media Capital LLC, Labrador Ventures and Logitech founder Pierluigi Zappacosta.

iAGENCY PRESS RELEASE ARCHIVES
2000 | 1999 | 1998 | 1997 | 1996

| Home | About | Clients | iAgency Newswire | Fun Stuff |