MailKing 2.0 is a low-cost, add-on tool for broadcasting personalized e-mail from a desktop PC using data from standard databases. More features include: data filtering, dial-up Internet access and personalized messages. MailKing's e-mail delivery engine is based on technology used by Revnet for its high-performance, server-based e-mail list management systems. There are no restrictions on the number of messages that can be sent or the number of lists, and any information can be personalized.

Revnet President Stuart Obermann states, "E-commerce is rapidly becoming an indispensable part of all companies' sales strategy. Revnet is dedicated to providing e-mail marketing tools that are both cost-effective and time-saving for business. This inexpensive tool should be a part of any small-office/home-office (SOHO) operation doing business on the Internet. MailKing 2.0, with its new features, will give Internet marketers the edge in their campaigns. Marketers are now able to craft e-mail messages with conditional content, and they will benefit from MailKing 2.0's performance enhancements." MailKing 2.0 has a campaign feature that allows electronic marketing executives to prepare and create e-mail for sending at a later time. Offline sending of messages frees up the PC for other application processing. Other benefits of MailKing 2.0 include: rapid sending of non-personalized e-mail, a "sent box" check to make sure users don't accidentally send the same message to the same contact more than once, and advanced free-form filter functions for more flexibility when filtering maillists. Demo disks and on-line downloads of MailKing 2.0 are available November 1.

Huntsville, Alabama-based Revnet is an Internet software development firm that specializes in e-mail marketing and list management products and services. Revnet's product line includes UnityMail, the first commercial database-driven email list manager for Windows NT; GroupMaster for large-scale, server-based lists; MailKing for merging and sending personalized e-mail from a PC; and for customers desiring the benefits of customized, personalized e-mail without having to maintain their own list servers, Revnet Express e-mail management service.

Revnet delivers mission-critical information to the customers, employees, and subscribers of companies around the world. Clients include the New York Yankees, Sony Music, 3M, the Book of the Month Club, Biztravel, Columbia House, the American Medical Association, Carnegie Hall, the University of Massachusetts, Credit Suisse, Rubbermaid, the San Diego Padres, and many others.

CONTACTS:
Alan Wallace
InterActive Agency
(310) 664-6710 x123
awall@iagency.com