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DELIVERS CUSTOMIZED EMAIL TO MUSIC FANS FOR MUSICFEST '98 THE WEB'S BIGGEST ONLINE MUSIC EVENT HUNTSVILLE, AL (October 29, 1998) - Revnet Systems, Inc. (http://www.revnet.com), the leading North American email marketing firm, in conjunction with Traveller Multimedia Network (http://www.liveonthenet.com), delivers targeted real-time email news to music fans for Musicfest '98. Musicfest '98 is the largest online music event in history. Revnet's email technology allows music fans who enroll at Warner's Ear1 music site http://www.ear1.com to receive customized email newsletters detailing performances for upcoming acts, venues and times. Traveller President Tim Erwin says: "Revnet's UnityMail was the only choice that made sense to meet our message delivery requirements. Revnet's progressive technology is exactly what we need for personalized outreach to the fans." Traveller, the producer and technical solution provider for the concerts, has brought together the impresarios of both the technical and entertainment industries to make this event a showcase of online entertainment and the fans' unprecedented access to it. MusicFest '98 is being held throughout the month of October and thousands of fans have been receiving festival news through email technology provided by Revnet. To date, almost two dozen exclusive shows have been archived in the MusicFest Scrapbook, along with lots of cool photos and 360-degree panorams. Music fans can see and hear encore performances of any concert by visiting the site at http://www.ear1.com and clicking on "Festival Scrapbook." Some of the exciting performances include multi-camera shoots from Hootie, Third Eye Blind, and The Corrs that allow fans to choose their own angles, as well as all the other great new shows featuring the latest sets by Kenny Wayne Shepherd, Paula Cole, Morcheeba, Better Than Ezra, Freedy Johnston, Luna, Dial 7, Bryan White, Brad Mehldau, Superdrag, Michael English (chat), The Great Divide, Athenaeum, Soak, The Tragically Hip, Nada Surf, Mudhoney, and Gabriela Anders. Huntsville-based Revnet is an Internet software development firm that specializes in email marketing and list management products and services. Their product line includes UnityMail, the industry's first commercial database-driven email list manager for Windows NT. UnityMail is used around the world by corporations needing targeted email in their marketing, customer relations, support and other communication tasks. Revnet clients include Sony Music, Carnegie Hall, Book of the Month Club, Sony Playstation, Columbia House, Internet Marketing, Sprint, CCBN, 3M, EDS, the San Diego Padres, the New York Yankees, Virtual Visits, Rodale Press, the Houston Chronicle and many others. The Traveller Multimedia Network is a division of Traveller Information Services, a subsidiary of Thermo Information Solutions, Inc. Traveller Multimedia is a pioneer webcaster for national events and promotions. Traveller provided Internet multimedia for the Country Music Awards, Paul McCartney's Standing Stone, the 1996 Democratic National Convention, Kmart's Fantasy Weekend Concert, Paramount Pictures' National Star Trek Convention and Fruit-of-the-Loom's CountryFest '97.
CONTACT:
Kenn Raaf |
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