In developing teenmag.com, FeatureCast has partnered with Carbon 14, a Venice, CA based interactive communications agency whose experience lies in strategic marketing, creative development and programming. Other partners on the site include PeopleLink and Girl Games, Inc., an entertainment company based in Austin, Texas, with extensive expertise in the design and development of interactive products for preteen and teen girls.

PeopleLink is a leading provider of OEM community communications services. Visitors to teenmag.com will be able to connect with friends through PeopleLink's "Instant Messaging", a desktop technology sure to appeal to girls who want to know when their friends are online. In addition, PeopleLink's Community Directory and iGroups provide custom "interest groups" that are tailored to the interests of Teen subscribers, allowing girls to link up with other girls who share their interests. With this focus on teen interaction, teenmag.com is poised to become the premiere online community for girls 12 to 18.

"Teen Magazine is read by over 10 million curious, active, and responsive teens each month," said Lynn Lehmkuhl, the President of the Petersen Youth Group. "By extending the readers' experiences to online, the edit team will benefit enormously from the daily connection to users' likes, dislikes, interests and dreams. This will afford the editors the opportunity to make a truly relevant, fun, and exciting magazine for its readers."

"The demographics behind Teen Magazine are extraordinary," said Scott Kramer, President and CEO of FeatureCast, Inc. "Female teens spend over $49.9 billion a year, and 70% of teen homes have PCs, with teens out-surfing adults by more than 3 to 1. In working with Carbon 14 we have clearly encapsulated the Teen brand, effectively expanding our reach among this highly desirable audience. We are thrilled to extend this access to our advertisers, partners, and affiliates." Joseph Shak, partner of Carbon 14 (http://www.carbon14.net) said, "Teenmag.com was created to be a vibrant, everyday extension of a teenage girl's life. The teenmag.com site will be successful because it embodies the needs, hopes and desires of today's teens."

FeatureCast, Inc. is an innovative packager of digital content for the Internet. The Company creates unique packages that combine well-known brands and original web content, specifically designed for delivery through its network of affiliate web sites. These content packages provide new ways for consumer marketers to reach their target audience online. In addition to teenmag.com, FeatureCast produces America's Most Wanted Online (http://www.amw.com), National Enquirer Online (http://www.nationalenquirer.com), Creators Online (http://www.creators.com), and two sports products: Fan Center and Fan Ticker. FeatureCast investors include idealab!, The Nederlander Organization, Broderbund, Digital Media Capital LLC, Labrador Ventures and Logitech founder Pierluigi Zappacosta.

Teen magazine is one of the top magazines for the teen audience, with a readership of over 10 million. The magazine is part of The Petersen Companies, Inc., a leading multimedia marketing solutions and brand development company, with a diverse portfolio of more than 120 special-interest magazines, television programs, licensing, trade shows, consumer events, databases, custom publishing and retail promotions. Petersen publications deliver nearly 78 million readers, including nearly 60 million adults and over 18 million teens. Petersen's internationally-recognized magazines include MOTOR TREND, HOT ROD, TEEN, SPORT, HUNTING, SKIN DIVER, MOTORCYCLIST AND 4-WHEEL & OFF-ROAD. The Petersen Companies, Inc. is traded on the New York Stock Exchange under the symbol PTN.

Carbon 14 is a dynamic, creatively driven interactive communications agency based in Southern California. Carbon 14 develops unique online programs that combine well-known brands with a unique consumer oriented perspective. The scope of Carbon 14 clients is both marketing and publishing oriented. Carbon 14 clients-partners include: FeatureCast, Wolfgang Puck, Sprint PCS, Pioneer Electronics, Habitat for Humanity, Ocean Pacific Apparel and Legoland.

PeopleLink, Inc. of Santa Monica, California (http://www.peoplelink.com), is the leading provider of OEM community communication services. PeopleLink desktop boasts over 500,000 users, providing the easiest, safest, most effective way to connect users and communicate online. The first Internet company to launch from idealab!, the technology incubator run by Bill Gross, PeopleLink distinguishes itself through simple and dependable operation, user-definable privacy options and a revenue-sharing business model.

Contact:
Alan Wallace/InterActive Agency
(310) 664-6710 x123 Fax (310) 664-6711
awall@iagency.com

Kristin Hersant/FeatureCast
(626) 535-2833 Fax (626) 535-2701
khersant@featurecast.com