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BURBANK, CA (January 14, 1997) Warner Bros. Online (http://www.warnerbros.com) finished 1998 as the #2 ranked site on the World Wide Web in composition of Women 18-49 according to RelevantKnowledge's rankings of web sites covering December usage. In the ranking of Top Trafficked Properties by Females 18-49, a new category released by Relevant Knowledge for the first time, Warner Bros. Online's 41% audience composition of Females 18-49 placed it in second position, behind Barnes and Noble (43%) by only 2 percentage points. In acknowledging the release of this information by RelevantKnowledge (http://www.relevantknowledge.com), Jim Moloshok, Senior Vice President of Warner Bros. Online stated: "All of us at Warner Bros. Online are proud of these numbers that confirm the appeal of the Warner Bros. Online Web sites as ideal environments for advertisers. Our goal has always been to target the same mainstream audiences that we attract in the established media channels and these ratings are proof of our success." Warner Bros. Online is a leader in the creation of advertiser-supported entertainment content for the Web and commercial online services. According to Jupiter Communications' WebTrack, Warner Bros. Online is ranked #1 of all studios in online ad sales, #1 in the sale of online advertising targeting kids and is ranked #33 of all Web sites in total advertising revenues through the first two quarters of 1997 (latest figures released by Jupiter Communications). Warner Bros. Online is a division of Time Warner Entertainment Company, L.P. Warner Bros. Online produces entertainment programming for the Internet and commercial online services with sites accessible through the World Wide Web and America Online. Warner Bros. Online's primary site, www.warnerbros.com, ranks at the top of the list of all entertainment destinations on the web, currently delivering 50 million page views monthly. |
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