Warner Bros. Online was also the second fastest growing among the top 30 general news and entertainment sites (second only to the LA Times, +73% from only 473,000 users to 817,000 users). Additionally, WB Online ranked a clear number one among Hollywood studios, outreaching its nearest competitor, Sony Online, by over 400,000 users, and Disney.com by roughly 800,000 users. Warner Bros. Online also nearly doubled the reach of its television network competition, which includes, NBC Interactive, CBS and ABC.com.

Jim Moloshok, Senior Vice President of Warner Bros. Online, attributed the high ranking to a combination of its carriage strategy on the Web, plus its aggressive expansion of community-based content related to such highly-rated programming as "Friends," "Seinfeld," "Dawson's Creek" and "Buffy the Vampire Slayer." To assure traffic to its original and brand-extension entertainment- related content, Warner Bros. Online has locked-in long-term linkage from such important Internet portals as AOL, Microsoft, Lycos, Tripod, Real Networks, WebTV and other leading Internet companies.