This year's competition will include two respected interactive agencies, DDB Digital and US Interactive, vying to win the $2 million account of a single client/judge, NuvoMedia, makers of the Rocket eBook(tm), a paperback-ized electronic book that allows consumers to read published content downloaded from the Internet.

"This year's competition is unique in that we have selected a real company and product for our agencies to pitch," said Rick Parkhill, Digitrends' director of conferences and publications. "This will add a higher level of authenticity to the pitch sessions, providing Camp attendees with a fly-on-the-wall perspective of a top-notch interactive marketing pitch."

Now in its second year, the Interactive Marketing Campaign Competition is an annual event integrated into Digitrends' Camp Interactive conference. After the competition, Camp Interactive attendees will join executives from NuvoMedia in a post-pitch round of agency questioning, and a vote to determine the winner of this year's event. NuvoMedia will also conduct a drawing to determine the winners of several Rocket eBooks the company will be giving away to Camp attendees.

DDB Digital is the global interactive network of the DDB Worldwide Communications Group. Their clients have included some of the world's top brands, including Budweiser, Compaq, McDonald's, Sara Lee, and Universal.

Founded in 1991, US Interactive has produced more than 400 digital business solutions for over 200 clients, designing and implementing electronic commerce, digital marketing and knowledge management solutions for major online brands.

NuvoMedia, founded in 1997, is dedicated to becoming the electronic book distribution solution by providing a networking infrastructure for publishers, retailers and end users to publish, distribute, purchase and read electronic content over the World Wide Web.

About Digitrends, LLC:
Digitrends, LLC provides strategic information for interactive marketers through its full line of print and electronic publications, and live industry events. Digitrends publications include Digitrends quarterly review, e-Biz Solutions magazine, Digitrends Daily e-mail newsletter, and the e-Biz Daily e-mail newsletter. Digitrends conferences include Variety's Interactive Marketing Summit, Camp Interactive, and e-Biz Solutions.

For More Information:

Alan Wallace, CEO
awall@iagency.com
(310) 664-6710 x123

InterActive Agency, Inc.
http://www.iagency.com
2701 Ocean Park Boulevard, Suite 201
Santa Monica, CA 90405
(310) 664-6710 (310) 664-6711 Fax