"With IBM's preeminent leadership position as an online advertiser, spending an estimated $60 million this year, and NBC's just announced creation of a powerful Internet "network" of Web properties, we couldn't think of two more appropriate speakers and leaders than Ms. McGuire and Mr. Kitze," said Kurt Indvik, publisher of Digitrends, LLC.

McGuire, who will speak on Monday, July 26 beginning at 9 a.m., is responsible for all IBM brand and product advertising, media strategy and operations, direct marketing, collateral materials, events marketing, marketing communications and communications in emerging markets. McGuire is a member of the IBM Global Marketing Board and of the IBM Senior Management Group. Ms. McGuire joined IBM in 1975 in the IBM Europe headquarters in Paris, and held a variety of media relations and marketing positions in Paris, London and New York. She was Director of Communications for the PC Company in EMEA from 1991 to 1994, then took up the position of Director, Product Advertising and Promotion, Worldwide, in July 1994. She has held her current position since January 1996.

Mr. Kitze, is Chairman and Co-founder of Xoom.com, an e-commerce direct marketer. His keynote address takes place July 27, at 9 a.m. This fall Kitze becomes CEO and President of NBCi, the newly-created family of Internet companies including the merged properties of Xoom.com with Snap.com (a joint venture between NBC and CNET, Inc.), NBC.com, Videoseeker.com, and an ownership stake and synergistic relationship with CNBC.com to be launched later this year. Prior to his position at Xoom and NBCi, Kitze had launched, then sold to Lycos, Point Communications, the site best known for awarding the "Top 5 Percent of the Web" banners, now prevalent on more than 5,000 sites. While at Lycos, Kitze also held the title of Vice President of Lycos and helped take that company public. Prior to that, Kiutze co-founded Aris Entertainment, publishing interactive CD-ROM titles, selling more than two million units in less than three years. Earlier in his career he had co-founded Creative Multimedia, a leading CD-ROM title publisher.

Meanwhile, Digitrends announced that interactive8, Inc., New York-based leading interactive agency (founded in 1994, with such clients as AT&T, DeBeers, M&M/Mars, Maybelline) will take part with DDB Digital in the Interactive Marketing Campaign competition replacing US Interactive.

A list of conference breakout descriptions can be found on the Camp Interactive Web site at http://www.digitrends.net.

About Digitrends, LLC:
Digitrends, LLC provides strategic information for interactive marketers through its full line of print and electronic publications, and live industry events. Digitrends publications include Digitrends quarterly review, e-Biz Solutions magazine, Digitrends Daily e-mail newsletter, and the e-Biz Daily e-mail newsletter. Digitrends conferences include Variety's Interactive Marketing Summit, Camp Interactive, and e-Biz Solutions.

For More Information:

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InterActive Agency, Inc.
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