SANTA MONICA, CALIF. (September 13, 1999) - Toronto-based DXSTORM.COM has selected InterActive Agency, Inc. (iAgency) as its public relations and advertising agency of record. iAgency's first task will be to create a campaign to introduce the company's DXCART technology to the North American Internet development and e-commerce trade.
"DXSTORM.COM is a strategic fit for iAgency based on our long standing commitment to the Web development community and our intense focus on e-commerce," said Alan Wallace, iAgency's CEO and founder.
"iAgency is the most qualified agency to handle our online and offline public relations and advertising needs," said Gregory Lowes, CEO of DXSTORM.COM. "Their experience with e-commerce and business-to-business marketing and their understanding of the Canadian market are what differentiated iAgency from the other agencies we reviewed."
The campaign will be led by iAgency CEO Alan Wallace with support from the company's director of public relations, Selacia, and vice president and director of advertising, Will Akerlof. The multi-tiered campaign will target small businesses and the e-commerce trade and several announcements are planned in the coming weeks.
ABOUT DXSTORM.COM http://www.dxstorm.com
DXSTORM.COM provides Remote Server E-commerce Solutions that give anyone, regardless of their knowledge of the Internet or Web design, the ability to sell products and services on-line. DXSTORM.COM products are user friendly, easy to configure, and can be used immediately by any merchant anywhere in the world who has an Internet connection. DXSTORM.COM services allow businesses to tap into the power of the Internet without requiring them to make large investments in technology and infrastructure. The Toronto-based company offers two e-commerce service packages as part of its custom Remote Server Solutions and Webmaster support: DXSHOP is a turnkey e-store solution for end users, small to medium sized businesses; and DXCART is a Web Developer e-commerce solution which has all of the desired features of a turnkey e-store without the constraints of a prepackaged catalog and Web design system.
ABOUT INTERACTIVE AGENCY, INC. (iAgency) http://www.iagency.com
Founded in 1995, Santa Monica-based InterActive Agency, Inc. (iAgency) is a leading provider of Internet marketing services to the entertainment, technology and consumer products and services industries. Combining online and offline public relations, direct marketing and advertising, iAgency is both strategic and tactical, positioning and communicating its clients' messages to their
target audiences and driving qualified Web traffic and sales to their Web sites. In addition to its traditional agency methodologies, iAgency is on the forefront of developing innovative online marketing solutions including affiliate marketing, search engine optimization, permission email marketing, incentive and loyalty, and tracking and ROI analysis programs. The company has participated in the successful launches of such Internet businesses as shop.eonline.com, eToys, Warner Bros. Online, the Attitude Network, Digital City Los Angeles, HBO.com and The Palace, Inc. Current clients include Universal Studios Online, Warner Bros. Studio Store, Revnet Systems, Novica, Copernic Technologies, BargainClothing.com, Bidz.com, DiTech Funding and NewMedia magazine's INVISION Awards and Insight Conference. For more information about iAgency visit http://www.iagency.com, send e-mail to info@iagency.com or call (310) 664-6710.
Contact:
Alan Wallace
(310) 664-6710 x123
dxstorm@iagency.com
InterActive Agency is an online marketing, public relations and advertising firm. We specialize in driving traffic to Web sites and increasing product downloads. Our list server continues to provide up-to-the-minute news on our cutting edge clientele and projects. We always encourage you to send us feedback about this list server, our clients and our company. Correspondence should be sent to iagency@iagency.com.
