"Working with Entertainment Boulevard is a strong strategic fit for iAgency, based on our depth of experience promoting several online entertainment companies over the past four years," said iAgency president Tony Winders. "We are impressed with the content, technology and professionalism Entertainment Boulevard represents and we're looking forward to communicating their vision to Internet audiences in the weeks and months ahead."

"We're counting on iAgency's experience, media contacts and strong understanding of Internet entertainment to guide our communications strategy into the new millennium," said Entertainment Boulevard CEO Stephen Brown.

The campaign will be led by iAgency CEO Alan Wallace, with support from the company's director of public relations, Selacia. The multi-tiered campaign will target consumers, the interactive entertainment trade and the investment community. Several announcements are planned in the coming weeks.

About Entertainment Boulevard
Entertainment Boulevard, Inc. (NASD OTCBB: EBLD), entertainmentblvd.com, is one of the leading providers of streaming entertainment-related media on the Internet. Among the firm's award-winning Web sites is Vidnet (vidnet.com), one of the most comprehensive interactive music video channels on the web. Vidnet has rapidly become a premier music destination site on the Internet. The firm's mandate of Internet global expansion includes launching current and future Web sites under the umbrella of EntertainmentBlvd.com. Based in Los Angeles, Entertainment Boulevard is aggressively developing and implementing strategic alliances with key commerce and entertainment companies, broadening its presence worldwide.

Forward looking statements in this press release are made pursuant to the "Safe Harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward looking statements involve risks and uncertainties, including, without limitation, the continued popularity of Entertainment Boulevard's Web sites and product orders stemming therefrom, increased levels of competition, technological change, dependence upon third party suppliers, and other risks.

About InterActive Agency, Inc. (iAgency)
Founded in 1995, Santa Monica-based InterActive Agency, Inc. (iAgency) is a leading provider of Internet marketing services to the entertainment, technology and consumer products and services industries. Combining online and offline public relations, direct marketing and advertising disciplines, iAgency is both strategic and tactical, positioning and communicating its clients' messages to their target audiences and driving qualified Web traffic and sales to their Web sites. In addition to its traditional agency methodologies, iAgency is on the forefront of developing innovative online marketing solutions including affiliate marketing, search engine optimization, permission e-mail marketing, incentive and loyalty, and tracking and ROI analysis programs. The company has participated in the successful launches of such Internet businesses as shop.eonline.com, eToys, Warner Bros. Online, the Attitude Network, Digital City Los Angeles, HBO.com and The Palace, Inc. Current clients include Universal Studios Online, Revnet Systems, Copernic Technologies, BargainClothing.com, Bidz.com, DiTech Funding, Digitrends and NewMedia magazine's INVISION Awards and Insight Conference. For more information about iAgency visit iagency.com send e-mail to info@iagency.com or call (310) 664-6710.

Contact:
Alan Wallace
InterActive Agency, Inc
mailto:ebi@iagency.com
(310) 664-6710 x123

For More Information:

Selacia
InterActive Agency (iAgency)
(310) 664-6710 x110
invision@iagency.com

Liz Armstrong
NewMedia Magazine
(650) 573-5170 x103
larmstrong@newmedia.com

InterActive Agency, Inc.
http://www.iagency.com
2701 Ocean Park Boulevard, Suite 201
Santa Monica, CA 90405
(310) 664-6710 (310) 664-6711 Fax