www.encoding.com is enabling College Broadcast's mission to become the dominant post-convergence network specifically serving the college market by broadcasting high-quality entertainment content to students on college-owned cable TV and high-speed Internet. Under the terms of the agreement, encoding.com will assist in the September 1999 launch of College Broadcast's online broadcast network, encoding a variety of content for broadband delivery in both RealNetworks' Real Audio and Microsoft's Netshow. Content will include music videos and artist interviews, commercial and independent films, digital animation, comedy, sports, fashion, environmental and other news, and reviews and documentaries.

"www.encoding.com is focused exclusively on encoding and is the leading provider of audio and video digital media solutions. encoding.com's experience and expertise, coupled with a consultative approach to understanding and meeting client needs, ensures the highest-quality digital content for our clients," said Martin Tobias, encoding.com's minister of order and reason.

"www.encoding.com is critical to our ability to build an online broadcast network," said Chet Lyons, College Broadcast's CEO. "The first step we took was to partner with www.encoding.com because they understood our business needs, had mastered the technology, could manage the dynamics of the project, and could deliver. And it was www.encoding.com's ability to manage very large encoding projects that sealed the deal. With the quantity of content we're looking to deliver over the next 12 months and the tools needed to manage thousands of files that will require encoding, www.encoding.com was the obvious choice."

Lyons confirmed that the launch of College Broadcast's broadband site is timed to coincide with the start of the new school year. College Broadcast will use its existing audience of 1,025,000 cable-connected students to advertise and promote the launch. "Our existing cable audience gives us an enormous leg up in launching the site," said Lyons. "It also gives our advertisers a better deal because we can deliver their message with cross-reinforcing delivery systems. We have an extraordinary ability to create a 'word-of-mouth buzz' when they love what they see. Remember what it was like to live in a dorm? When you found something interesting, you shared it with friends, right? We've seen that happen with our cable content. Our cable and Internet distribution goes right into the dormitories, and cross-promotion creates a very powerful media platform for delivering an advertising message."

Lyons declined to discuss specific content. "Clearing content for Internet broadcast is tough, much harder than cable, and we don't want to spoil the surprise when we launch," he said. "But I can tell you something about the 'look and feel' of the Web site itself. Macromedia Flash gives it a seamless look with very fast graphic compilation. Combine that with an aspect ratio that hints of digital TV, and toss in streaming at 200 kp/s, and you have something that is way beyond what most people think can be done on today's Internet. The beauty of the college demographic - besides its tremendous value to advertisers - is that most kids living on campus are hooked up to the Web at T-1 or even higher speeds."

"College Broadcast's Web site is another example that bandwidth limitations are no longer an issue for delivering high-quality audio and video content over the Net," said Tobias of encoding.com. "Demand is surging for new Web content and will continue to grow as bandwidth increases and improves the audio and video experience for audiences like College Broadcast's."

About College Broadcast:
College Broadcast provides wide-band entertainment to college students on college-owned cable TV systems and via high-speed Internet. The Venice, Calif.-based company provides the following content to college students: music videos, film, animation, comedy, news, reviews, and documentaries. The privately held company now has more than 100 affiliates, reaching 1,025,000 college students. Totally dedicated to the college market, College Broadcast serves students in such colleges as Arizona State University, Florida State University, Georgia State University, Georgia Tech, Indiana University, MIT, University of Texas at Austin, University of California at San Diego, University of Colorado, and Vanderbilt University.

About encoding.com:
encoding.com is focused on advancing Web-based digital media business solutions and leads the streaming media industry in quality, large-scale encoding and optimization of audio and video content for the Internet or an intranet. Founded in July 1997, encoding.com is the first digital format solutions bureau dedicated to the fulfillment of digital media. The company is also a founding member of the Secure Digital Music Initiative (SDMI). encoding.com has partnered with a number of digital media companies including include RealNetworks [NASDAQ: RNWK], Microsoft [NASDAQ: MSFT], InterVU [NASDAQ: ITVU], AT&T/ a2b music, Veon Interactive, Graham Technologies, and Xing Technology. Customers include Apple Computer, Cisco, Discovery Channel, Federal Emergency Management Association, Major League Baseball, Merck, Sony, Warner Brothers and more. Contact www.encoding.com at 3406 E. Union St., Seattle, WA 98122. Tel: (206) 568-2600, Fax: (206) 329-3276.

For more information, contact:

Selacia
InterActive Agency
(310) 664-6710 x110
selacia@iagency.com

Todd Sawicki
encoding.com
(206) 568-2601
todd@encoding.com