Herring on Hollywood - Convergence: Deal With It

	HERRING ON HOLLYWOOD CONVERGENCE: DEAL WITH IT SANTA MONICA, CA (July 16, 1999) -- Digital technology has made it easier for the global entertainment oligopoly to create entertainment and to more effectively push its content to a worldwide audience. But at the same time, digital technologies - especially the Internet — have radically altered distribution models; created tensions between the entertainment, computer, and telecom industries; facilitated new competition in brand recognition; made copyright laws almost irrelevant; and thrown retail margins up for grabs. Business models are changing, and the entertainment industry has been turned upside down. Find out what it all means at Herring on Hollywood. Over two days, we'll discuss everything from how entertainment companies can leverage their online consumers without mortgaging the futures of their off-line businesses and what types of partnerships content providers need to establish to ensure their continued success, to what the new business models of the entertainment companies look like and what the startup and venture capital environments are on the digital coast. Plus, we'll showcase 20 of the world’s hottest digital entertainment startups looking to cut deals. KEYNOTE SPEAKER George Bell, President, Excite@Home FEATURED SPEAKERS Jim Banister Warner Bros. Online Executive Vice President Peter Clemente Cyber Dialogue, Author, Online Entertainment Report Vice President Tim Draper Draper Fisher Jurvetson Managing Director Bill Elkus Idealab Capital Partners General Partner Henry T. Nicholas III, Ph.D. Broadcom President & CEO Nick Rothenberg USWeb/CKS Entertainment & Media Practice Leader & Partner Jay Samit EMI Recorded Music Senior Vice President, New Media Rohit Shukla Los Angeles Regional Technology Alliance (LARTA) Executive Director Al Teller Atomic Pop President & CEO Robert Tercek Sony Entertainment Geoffry Yang Partner, IVP HEADLINE HOSTS Compaq, Intel, Replay Networks, Troop Steuber Pasich Reddick & Tobey, LLP, Viant JUST ADDED! Join us on Sunday, August 1, for the First Annual Entrepreneur Workshop. This two-track workshop will give you the concrete tools you need to succeed as an entrepreneur on the Digital Coast and beyond. Learn about how to get and stay funded, how to work with venture capitalists, how to forge strategic alliances, and more. Co-produced with LAWNMOWER-The New Media Roundtable. For more information on the program, visit http://hoh99.redherring.com. # # # InterActive Agency, Inc. http://www.iagency.com 2701 Ocean Park Boulevard, Suite 201 Santa Monica, CA 90405 (310) 664-6710 (310) 664-6711 Fax InterActive Agency is an online marketing, public relations and advertising firm. We specialize in driving traffic to Web sites and increasing product downloads. Our list server continues to provide up-to-the-minute news on our cutting edge clientele and projects. We always encourage you to send us feedback about this list server, our clients and our company. Correspondence should be sent to iagency@iagency.com.

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