“We’re extremely pleased with iAgency’s assistance,” noted Hollyweb co-producer and host Allison Dollar. “We asked for results, and they delivered.” Among other things, the agency placed top level speakers from its influential contact base, including Lisa Crane, VP and GM of NBC.com, Michael Robertson, President, MP3, Mike Weiss, VP, WebRadio.com, Thom Kozik, Exec.VP and GM of WaveTop and Larry Namer, Founder and President, Steeplechase Media. “We’re known for developing premium programs,” added Hollyweb Live! founder Alan Brody, CEO of TechMarketing. “iAgency’s contributions are of that caliber.”

Keynoted by Lycos CEO Bob Davis, Hollyweb Live! also features Warner Bros. Online Exec.VP Jim Banister, Universal New Media Group’s Jay Samit, New Line’s Gordon Paddison, with senior executives from WebTV, @Home, AOL and other entities concerned with convergence.

“This sort of show fits perfectly with our position as integrators of marketing communications tools and strategies,” noted iAgency president Tony Winders. “Plusit’s a terrific high profile venue for our clients, not to mention a fun, exciting time.”

Winders and iAgency CEO Alan Wallace will be joining the excitement themselves, as the duo have a hands-on facilitators' role in the Content Netstorming breakout. A new breed of show, Hollyweb Live! is a hybrid event: structured like a conventional conference framed by keynotes and panel discussions, it also involves more audience participation than usual. A highlight for attendees is the second day when they break off into three groups--Content, Service, Product--and through Hollyweb’s innovative brainstorming/networking, "netstormingTM," they come up with new businesses. The competition will be judged at the end of the day with awards presented at the closing party, hosted by C/Net’s Dafne Brogdon.

“I’ve worked with Tony and Alan on other projects, and they’ve never failed me,” said Dollar. “They’re truly an InterActive Agency.”

InterActive Agency was among the first to market with an integrated media and marketing disciplinary approach for online companies, and has maintained its position as an early leader and innovator within the Internet marketing industry. Since 1995 InterActive Agency has been developing creative marketing campaigns to drive traffic to Web sites. The agency’s integrated use of public relations, advertising and online marketing extends clients' communications strategies to the Web, increasing online awareness and sales.

TechMarketing has been a pioneer in conferences, showcasing the best and brightest of the interactive landscape for over a decade. Founder Alan Brody developed the groundbreaking CreaTech show, the mar.coms, the first innovative awards for interactive marketing, Hollyweb, the SAVVE retreat, the popular Silicon Alley Breakfast Club (currently being taken to national distribution), and eTV World. eTV World is a large convergence conference and exposition to be held this year Sept.14-17 at the Jacob Javitz Convention Center in New York.

For More Information:

Alan Wallace, CEO
awall@iagency.com
(310) 664-6710 x123

Tony Winders, President
tony@iagency.com
(310) 664-6710 x124

Selacia, Director, Public Relations
selacia@iagency.com
(310) 664-6710 x110

InterActive Agency, Inc.
http://www.iagency.com
2701 Ocean Park Boulevard, Suite 201
Santa Monica, CA 90405
(310) 664-6710 (310) 664-6711 Fax